OMAR SOLIMANOmar Soliman, founder of DealCraft

OMAR SOLIMAN · FOUNDER OF DEALCRAFT

THE OPERATING POSITION

Sales training should change what a manager can see.

Find where real conversations are breaking. Train the team on its own deals. Leave with behaviour a manager can inspect.

Discuss the sales problem →
EVIDENCE ANATOMYMETHOD EXAMPLE · NO CLIENT DATA
OPENDECODEADDRESSNEXT STEP

OBSERVABLE

✓ Objective confirmed

✓ Decision people mapped

✓ Concern tested

✓ Date and owner named

EVIDENCE RULE

The behaviour is visible.

The evidence is recorded.

The claim stays limited.

No opinion.
Just evidence.
Repeatable.
DECISION RULEIf the date or owner is missingTHE NEXT STEP IS NOT LOCKED
01

Measure

Observe the current behaviour.

→
02

Intervene

Target the exact gap.

→
03

Measure again

Test the same behaviour.

SELECTED CLIENTS

  • Property Hills Star
  • FUZE Communications
  • Emcan Developments
  • Gabri’s Wear

SELECTED WORK · 2026

Inside the room.
Close to the work.

Real sessions, photographed as they ran. Each frame states what is happening and the kind of team it happened with. None of it is presented as a measured commercial result.

See how the work is measured →
Omar Soliman coaching a seller through a live conversation during a sales training session
01Correcting one behaviour while the conversation is still live.Real estate sales team · live coaching
A full sales training room with sellers working through their own deals
02The team works its own deals. It does not watch a presentation.Two-day room · real estate
A training participant working through a real deal on paper
03Work on paper, on a deal that is actually open.Participant work · real estate
Omar Soliman coaching a seller at the table during a team session
04One correction per round, then the seller runs it again.Communications sector · manager coaching
A sales team running a live buyer exercise around a meeting table
05A live buyer moment, run in front of the people who repeat it.Communications sector · team diagnostic
Omar Soliman working through a conversation with an individual seller at their desk
06One seller at a time, on the call they are about to make.Inbound sales team · two days

Client names and logos appear above as a client list. Named case material, meaning a specific client attached to a specific claim or figure, is published only with written permission.

HOW OMAR WORKS

Measure.
Intervene.
Measure again.

01

Measure

Start with what the team actually does before deciding what needs training.

02

Intervene

Practise the moments costing movement, correct one thing and run them again.

03

Measure again

Separate a strong day in the room from behaviour that transfers to the field.

A DIFFERENT STANDARD

Energy is not evidence.
Satisfaction is not skill transfer.

The useful question is simpler: what can the seller now do, under pressure, that the manager could not reliably observe before?

THE D.E.A.L. METHOD

Four behaviours that keep a live deal moving.

D

Decode

Understand the objective, risk, people and decision before presenting.

E

Engage

Earn attention with relevance, then open a real conversation.

A

Address

Find the concern behind the first objection and answer only that.

L

Lock

Leave with a useful next step, a date and an owner.

FOR SALES LEADERS

Bring the problem.
Bring the real deals.

Responsible for a sales team of 10 to 25 people? Start with the conversations that are not moving and the behaviour your managers need to see.

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